Use the time you have now to prepare for the winter season

The past couple of weeks I've been getting ready for the autumn/winter growing season.

Even though summer just started, it'll take awhile for seeds to grow into baby plants that can be planted. If I wait a month or longer, I'll miss my window before winter hits.

In your store you should be thinking about the holiday season too.

• Pick which ideas you'd like to try.

• Repurpose what worked last year and in 2019 or before. (Be careful with 2020's data as it was an unusual shift to ecommerce)

• Start warming up your audiences and lists so they are active and engaged come November.

Take advantage of the summertime while you have it.

In order to keep your best customers, you need visibility into exactly what's going on with them. Repeat Customer Insights will help you track down where you're losing customers and how to better target new ones.

Eric Davis