When you start to improve anything, having a guiding question or two can help you focus on the important.
If you're trying to improve your customer loyalty, ask yourself:
"What actions am I taking that will make customers want to come back?"
Not what deals.
Not what campaigns.
What actions.
Answer that and follow it up with "What actions could I be taking?" and you'll have a basket of ideas.
But if you need more, Repeat Customer Insights includes many more ideas and recommendations for your store, backed by your data and store performance.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.