One thing that frustrates me is seeing people working on things that don't really matter in the big picture. This means wasting time and money on things that don't have a snowball's chance to ever improve things for anyone.
The sad thing is many times the people doing this know they have no chance to make it work. Often because they are afraid, worried, or confused about the thing that actually matters so they avoid it by doing something else.
Most of the time, most things don't matter at all to get the results you want. I'd even go so far to say there's often only a half-a-dozen things that actually matter for any result you're looking for. Sometimes it's only one thing.
Your job is to figure out those half-a-dozen things and focus on them, ignoring all of the irrelevant things.
It's never easy but most important things aren't easy.
That focus is why I named my dashboards in Repeat Customer Insights Focus Pages. It's my attempt to get people to focus on the metrics and activities that matter and ignore the rest.
Eric Davis
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