What to do if something went wrong with your Black Friday campaigns

If you didn't get what you hoped for over the Black Friday weekend, there's still time to salvage it.

The most effective things to do right now are to make sure there wasn't a problem that blocked your results.

All are simple checks, but I've seen all of them happen over the years.

It's easy to miss or break something in the frenzy. And it's easier to fix that than start over and try something new.

Soon you'll want to start analyzing your orders to see how November compares.

Repeat Customer Insights includes monthly cohort reports that let you compare different months of customer behavior, both as it happens and over the long-term.

It comes with a 14-day free trial so you can see how it works before paying.

Eric Davis

Learn which products lead to the customers who spend the most

You can use the First Product Analysis in Repeat Customer Insights to see which products lead to the customers who spend the most. Going beyond best sellers, it looks at the long-term purchasing behavior of your customers.

Learn more

Topics: Black friday Ecommerce metrics Metrics

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.