What you can do once you know your Average Orders per Customer

Once you calculate your Shopify store's average orders per customer, you have the data needed to answer a variety of questions.

Should you design a loyalty program around 5 orders or 10 orders?

When should bonus gifts be added to an order?

Are customers only ordering a second or third time, or are they ordering a dozen times?

Is this customer better or worse than the hypothetical average customer? (When combined with Average Order Value)

What kind of a payback period should your paid acquisition target? (When combined with Average Latency and Average Order Value)

Since the average orders per customer is an average, many customers will order less often and many will order more often. It can serve as a middle-of-the-road baseline just as Average Order Value shows you what a typical order size is.

Learning both of those can make determining potential customer value really easy.

If you want your Average Orders per Customer calculated for you, along with segments by date and different sales channels, it's now included in Repeat Customer Insights.

Eric Davis

Learn which products lead to the customers who spend the most

You can use the First Product Analysis in Repeat Customer Insights to see which products lead to the customers who spend the most. Going beyond best sellers, it looks at the long-term purchasing behavior of your customers.

Learn more

Topics: Average order value Average orders per customer Customer lifecycle Customer lifetime value

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