A Repeat Customer Insights customer emailed:
In LATENCY ANALYSIS report when I see 2019 Quarter 4 for instance, the repeat purchase rate is encapsulated within that quarter or includes "up to today"?
The report shows the behavior of customers who ordered within the time period. So for 2019 quarter 4 that's from October 1st through December 31st.
If a customer ordered only once, they'd only appear in the Order Number 1 row, even if they've placed 10 orders at other times.
Or if a customer has ordered twice, say October and December, then their first order would be on the Order Number 1 row and their second would be on Order Number 2.
The larger the date range, the more emphasis is placed on long-term behavior which can make tracking short-term results more difficult.
That's why there are a lot of different sized periods inside the app. You can pick which one makes the most sense based on what you're doing.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.