With November here, it's time to put away the spooky decor and get ready for the Black Friday and Cyber Monday season.
I haven't noticed the early-early-early-early-[breathe]-early deals mentioned yet but I bet someone already started them.
Hopefully by this point you've got your winter holiday strategy decided on by now.
Even if that means sitting it out this year.
If you're still not sure or are wanting to do more, start by looking at what worked last time and build from there. If you need help, Repeat Customer Insights' Winter Holiday dashboard can automatically compare how holiday customers performed.
Directive: Get your winter holiday marketing and promotions loaded up and ready early.
Eric Davis
Market to your customer's timing
Figure out how long customers wait in-between purchases and you have a key component for your marketing timing. This is the basis of the Average Latency metric and Order Sequence Report in Repeat Customer Insights.