Today marks the last weekday of 2022. It's definitely been an interesting year.
As the year wraps up, this is a great time to use Repeat Customer Insights to take a snapshot of your customer base. Each month those snapshots are taken so you can look back and see how your customer behavior has changed.
This end-of-the-year snapshot is one of the most important ones to take.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.