A customer segment is a group of customers who have been grouped by some common attribute. You can assume they'll behave, respond, or act the same in regards to that attribute.
For example:
- customers born in Ohio
- customers who speak Spanish
- customers who bought last month
Eric Davis
Which marketing tactics are attracting the best buyers?
By analyzing your customers, orders, and products, Repeat Customer Insights can help find which marketing tactics attract the best customers.