A customer segment is a group of customers who have been grouped by some common attribute. You can assume they'll behave, respond, or act the same in regards to that attribute.
For example:
- customers born in Ohio
- customers who speak Spanish
- customers who bought last month
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Measure your customer loyalty
If you'd like to have your customers analyzed, segmented, and then explore specific advice on how to build their loyalty, Repeat Customer Insights can do all of that for you.