Customer Segment

A customer segment is a group of customers who have been grouped by some common attribute. You can assume they'll behave, respond, or act the same in regards to that attribute.

For example:

Eric Davis

Is one flavor better at keeping customers?

Compare how your variants perform to find the ones that keep customers buying over and over again.

Learn more

Topics: Glossary Customer segment

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.