Marketing Automation

Marketing Automation is a tool and process that connects triggers your customers perform with actions.

Triggers are usually events that are important to you:

Those triggers can perform an action on the customer like:

Usually there are dozens of different triggers and actions in your tool of choice.

Marketing Automation can be considered a way of programming your marketing. It can be with a no-code system or a coding system, either way it relies heavily on logic programming.

Eric Davis

Analyze your customer's behaviors before they defect

Your customers aren't yours forever. Some might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.

Learn more

Topics: Glossary Marketing automation

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