Marketing Automation is a tool and process that connects triggers
your customers perform with actions
.
Triggers are usually events that are important to you:
- order placed
- email link clicked
- campaign finished
Those triggers can perform an action on the customer like:
- move customer to different list
- tag customer
- send customer one-off email
- create and send coupon
Usually there are dozens of different triggers and actions in your tool of choice.
Marketing Automation can be considered a way of programming your marketing. It can be with a no-code system or a coding system, either way it relies heavily on logic programming.
Eric Davis
Analyze your customer's behaviors before they defect
Your customers aren't yours forever. Some might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.