A one-time customer, also called a new customer, is a person or business who has only purchased once from your store.
They are important because they have shown the first behavior that makes them a customer. Before that time they were a visitor, prospective customer, or lead. All customers start out as one-time customers, a few might transition to a returning customer or repeat customer.
The vast majority of ecommerce customers are one-time customers.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.