A one-time customer, also called a new customer, is a person or business who has only purchased once from your store.
They are important because they have shown the first behavior that makes them a customer. Before that time they were a visitor, prospective customer, or lead. All customers start out as one-time customers, a few might transition to a returning customer or repeat customer.
The vast majority of ecommerce customers are one-time customers.
Eric Davis
Optimize your promotion timing to save money and attention
Repeat Customer Insights will analyze a ton of customer behavior data for you, including their buying cycles.
If you knew exactly when the majority of your customers were ready to buy again, you can increase your orders and profit just by tweaking your message timing.