Features: Nth Product Analysis - Repeat Customer Insights

Nth Product Analysis summary

Connect the best customers back to the products they bought to help decide which products are the best for long-term customers.

By highlighting, promoting, and selling your top products at different stages, you are more likely to attract and keep better customers overall.

Learn which products and variants perform the best

Product performance based on customer
  • Measure how each product and variant influences later customer behavior over their lifetime.
  • Identify which products are bought in the 1st through 10th order

Track customer metrics by product

Sample product metrics

Track how products help a customer perform across multiple customer metrics

  • Average Order Value
  • Repeat Purchase Rate
  • Average LTV
  • Total LTV

Identify the better variants

Product variants

The same analyses are performed on the variants to find the best (and worst) performing variants of your products.

Drill-down into each product and variant for a detailed view

Product and variant drill-down
  • Specific metrics for every product and every variant from the first order to the tenth order
  • Graphs to spot trends and outliers in the key metrics

Repeat Customer Insights

Repeat Customer Insights icon

Metrics and growth advice made clear using customer behavior analysis for Consumer Packaged Goods

Start Free Trial Learn more
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.