Features: 1-to-2 Customers focus - Repeat Customer Insights

1-to-2 Customers overall analysis

Focus on how to get your new customers to make their second order and become repeat customers.

Monitor the balance of new and repeat customers

New vs Repeat Customer Ratio
  • Ensure you're getting a healthy amount of repeat customers
  • Learn when to fund repeat customer initiatives
  • Or when new customer acquisition is more important

Measure delays in new customers becoming repeat customers

1st to 2nd Order Timeline
  • Measure how many days it takes a new customer to buy again
  • Time your New Customer Welcome Campaigns and upsells, instead of guessing in the dark

Track which one-time customers should be ordering again soon

One-time customers who should order again soon
  • Have the system predict which one-time customers are likely to order again
  • Use this segment with your order reminder or replenishment emails

Compare how different acquisition sources impact repeat buying behavior

Graph comparing how acquisition source impacts repeat customers
  • Sales channels all acquire different types of customers
  • Find which sales channels are winners and duds
    • Optimize your customer acquisition efforts towards the channels sending you the most repeat customers

Repeat Customer Insights

Repeat Customer Insights icon

Metrics and growth advice made clear using customer behavior analysis for Consumer Packaged Goods

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