Learn how customer buying behavior changes across their lifetime and which points do they become loyal customers.
Find when to push for a sale in engagement campaigns.
Spot where customers drop off and start to defect.
Analyze every step of your store's customer lifecycle
- See how customers behave across their complete lifetime
- Compare how behavior changes from the first to second to 100th order
Measure how different metrics change from 1st to last order
- Average Order Value
- Repeat Purchase Rate
- Time since previous order (Customer Purchase Latency)
Filter by time period
- Compare your store performance across different years and quarters
- Benchmark your performance against your store norms to find high and low periods
Filter by Acquisition Sources
- Find how Shopify sales channels influence customer behavior.
- Track a customers initial channel through their lifecycle for multi-channel attribution.
- Benchmark specific channels to your overall store performance to find strong and weak channels.
Benchmark against trusted industry norms
- Automatically benchmark your metrics against industry norms to find potential problems.
- Uses study data released by Adobe, Shopify, and other trusted commerce sources.
Benchmark against your own past performance
- Benchmark your metrics against your own store's history to show improvement.
- Identify gaps, weaknesses, and opportunities hidden in your historic data.
Repeat Customer Insights
