Shopify Dispatch Issue #359 - Customer data analysis, Free publicity

Customer Data: Top Trends, Collection Methods, and Best Practices in 2022

Holly Stanley writes about how to collect, validate, and analyze customer data. With all of the recent privacy laws, knowing how to properly manage and use customer data is going to become even more important.

13 Free Publicity Ideas That Will Get Your Business Press

Elise Dopson shares ways to build publicity at little or no cost.

Track down which customer cohorts perform the best

Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.

My articles this week

Measuring loyalty by how often customers order

Link multiple Repeat Customer Insights accounts for quick sign-ins

Finding customers with Above Average loyalty

Finding your most loyal customers, the VIPs

Eric Davis

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Next: Shopify Dispatch Issue #360 - Shopify Collabs, Long-term customer acquisition
Previous: Shopify Dispatch Issue #358 - Customer file power, Cheapest shipping options
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.