Shopify Dispatch Issue #368 - Gross margin, Merge customers in Shopify

Gross Margin Dollars

Kevin Hillstrom writes about how important gross margin is and how you can keep it high by building an organic marketing channel.

Merge customer profiles

After many years of requests by merchants, Shopify now allows customers to be merged.

Measure your customer loyalty

If you'd like to have your customers analyzed, segmented, and then explore specific advice on how to build their loyalty, Repeat Customer Insights can do all of that for you.

My articles this week

Using Lifetime Value (LTV) as your retention metric for your Shopify store

Create a goal for each promotion

Finding the profitable sales channels in Shopify

New Customer Welcome checklist: start building loyalty from day 1

Eric Davis

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Next: Shopify Dispatch Issue #369 - Shopify Tax, Shopify abandonment automation
Previous: Shopify Dispatch Issue #367 - Acquisition vs loyalty
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.