Consider Having a "Sales" or "Deals" Filter-Based Category (32% Don't or Have Implementation Issues)
Edward Scott at Baymard used their UX research to recommend a sales or deals category for customers to browse. This could be a simple sale tag added to products in Shopify and linking to that from your menu and inside of collection pages.
Might even be simple enough to add now as a last-minute change for the season.
Category Analysis
Kevin Hillstrom writes about how it's important to think of merchandise categories as separate, mini-businesses.
Figure out which sales channels send you the best customers
With the acquisition source analysis, Repeat Customer Insights can show you which sales channels are sending you the best customers.
My articles this week
'Tis the season of blown fuses
The holiday anniversary campaign to bring back customers
Tiny Tip: create three titles for each content
Eric Davis