Shopify Dispatch Issue #395 - Should you sell on Amazon, Full-funnel product pages

Issue #395 - April 19th, 2023

The Realities of Selling on Amazon: A Practical Guide for Founders

Courtney Goudswaard breaks down the pros, cons, and costs for selling on Amazon. It's very well researched and presents multiple sides and things to consider.

How to Optimize Full-funnel Product Pages

Armando Roggio writes about optimizing product pages with segmentation, personalization, and A/B testing.

It's an interesting approach. Sort of feels like a swing back to product pages with everything needed for a customer to make their buy/no-buy decision.

When are your best customers defecting?

Are your best customers defecting? Use Repeat Customer Insights to find out where in their lifecycle you're losing them and what you can do to win them back.

My articles this week

Track running totals for cohorts using a cumulative rollup calculation

Compare your cohort analysis to find customer behavior changes

Analyze your Shopify order data to optimize your email campaign schedule

Customer retention in Shopify is tough

Eric Davis

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Next: Shopify Dispatch Issue #396 - Shopify Bill Pay, Collection list performance
Previous: Shopify Dispatch Issue #394 - Better long-term customers, Shopify 2.0 themes
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.