Shopify Dispatch Issue #397 - Shopify Benchmarks, Data profiling

Issue #397 - May 3rd, 2023

Compare Data to Stores Like Yours with Benchmarks

Shopify has released the ability to benchmark some of your metrics against other stores. It's a very limited set of metrics and has a lot of criteria but it's an improvement over their previous store-wide benchmark that no one could explain.

What Is Data Profiling? Types and Why It Matters

Shopify has written an article on getting started with data profiling to measure how your store is performing.

When are your best customers defecting?

Are your best customers defecting? Use Repeat Customer Insights to find out where in their lifecycle you're losing them and what you can do to win them back.

My articles this week

Rewrite your customer service auto-reply email

Be careful sending incentives to this customer segment

Use your existing customers to attract new customers

Stop delaying your profitable project ideas

Eric Davis

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Next: Shopify Dispatch Issue #398 - Shopify layoffs, Big asset file changes
Previous: Shopify Dispatch Issue #396 - Shopify Bill Pay, Collection list performance
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.