Shopify Dispatch Issue #405 - Shop Pay for non-Shopify, Business warning signs

Issue #405 - June 28th, 2023

Shop Pay will be available to enterprise retailers not on Shopify

Shopify will be opening up Shop Pay for non-Shopify stores. While this won't matter for Shopify stores directly, it could mean more investment in features and improvements to Shop Pay.

Warning Signs

Kevin Hillstrom has seven warning signs of future problems. It would be really good to find a way to monitor each of these every month.

Segment your customers automatically with RFM

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.

My articles this week

Use the right analysis tools to optimize your repeat customer performance

Understanding how short periods change Average Customer Purchase Latency

Know your customers

Identifying more customer behaviors you might have missed

Eric Davis

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Next: Shopify Dispatch Issue #406 - Linking Llama, Checkout conversions
Previous: Shopify Dispatch Issue #404 - Reviews in Google Search/Shopping, Fulfill faster
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.