Issue #422 - October 25th, 2023
GeoIP is now a part of Automatic Redirection
Shopify has moved the GeoIP feature from Shopify Plus into the Automatic Redirection.
If you use either of these, you'll want to do some extensive testing to make sure it's configured correctly for Google and any advertising. I've seen a number of bugs and Google-breaking settings in both of these features over the years. You don't want to tank your SEO or ads a month out from Black Friday.
One of My Favorite Tables of All Time
Kevin Hillstrom shows how rebuy rates impact loyalty and other metrics.
Measure your customer loyalty
Measure the different levels of customer loyalty with Repeat Customer Insights. It uses various models to segment and grade your customers based on their behavior.
My articles this week
Use Halloween as a dress rehearsal for Black Friday
Use your store data to power a feedback loop
Don't neglect your core components
Eric Davis