Shopify Dispatch Issue #426 - 1 or 3-Page Checkout, Handling Black Friday

Issue #426 - November 22nd, 2023

All merchants can now choose between the one-page checkout and three-page checkout

Shopify has added the option to use a one-page or three-page checkout for all non-Shopify Plus stores.

Both should be tested to see which performs better but I doubt there's enough time to finish that before the holiday season starts. It's unfortunate this wasn't an option at launch or available a month ago.

Here We Go!

Kevin Hillstrom writes about how to react to Black Friday by contrasting two different companies.

Did last year's holiday customers come back?

Find out if last year's holiday customers stuck around with Repeat Customer Insights Cohort Report.

My articles this week

Tiny Tip: Offer your Black Friday deals to loyal customers early

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Eric Davis

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Next: Shopify Dispatch Issue #427 - Why offer 50% off, Shopify Black Friday results
Previous: Shopify Dispatch Issue #425 - Shipping and fulfillment, SEO meta descriptions
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.