Issue #435 - January 24th, 2024
What Are We Doing?
Kevin Hillstrom writes about why your email marketing might not be generating the profit it deserves. Same can be said for any other channel that's under-performing.
Product insights page removed from Analytics
Shopify has removed the product insights report. They say they'll replace it with a product conversion report later this year.
Start noticing seasonal spikes in customer behavior
Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.
My articles this week
Start projects sooner than you think
Measure repeat customer loyalty by combining two metrics
Optimize where your metrics drop-off
Eric Davis