Shopify Dispatch Issue #435 - Under-performing channels

Issue #435 - January 24th, 2024

What Are We Doing?

Kevin Hillstrom writes about why your email marketing might not be generating the profit it deserves. Same can be said for any other channel that's under-performing.

Product insights page removed from Analytics

Shopify has removed the product insights report. They say they'll replace it with a product conversion report later this year.

Start noticing seasonal spikes in customer behavior

Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.

My articles this week

Start projects sooner than you think

De-risk big changes

Measure repeat customer loyalty by combining two metrics

Optimize where your metrics drop-off

Eric Davis

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Next: Shopify Dispatch Issue #436 - Shifting power
Previous: Shopify Dispatch Issue #434 - Shop Pay for all, Own your own event
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.