Issue #438 - February 14th, 2024
Happy Valentine's Day
What Is a Good Shopify Speed Score—and Does It Matter?
Michael Gooding gets into Shopify's new Web Performance Dashboard and how it gives a better view of how your store actually performs.
This is great because I've seen a number of "services" game the Lighthouse score in ways that would hurt their customers (and thus sales).
Geolocation app removal
Later this year, Shopify's Geolocation app will be removed. It sounds like their Markets component has most of the features the app provided, unless you're in the EU and need to use consent-based redirects.
Optimize your promotion timing to save money and attention
Repeat Customer Insights will analyze a ton of customer behavior data for you, including their buying cycles.
If you knew exactly when the majority of your customers were ready to buy again, you can increase your orders and profit just by tweaking your message timing.
My articles this week
The season to get everything ready for the year
Use a holiday to your advantage
Reduce customer service costs with a New Customer Welcome campaign
Retaining customers with RFM segmenting
Eric Davis