Issue #439 - February 21st, 2024
MRV: Merchandise Residual Value
Kevin Hillstrom created a metric called MRV to find products that are producing greater or lesser value in the long-term. It uses where in the lifecycle and a simple spend prediction.
Making a good page perform better on Google
Ilana Davis writes about how to improve an existing page's SEO performance.
Optimize your promotion timing to save money and attention
Repeat Customer Insights will analyze a ton of customer behavior data for you, including their buying cycles.
If you knew exactly when the majority of your customers were ready to buy again, you can increase your orders and profit just by tweaking your message timing.
My articles this week
Evaluating the impacts of the winter season
Ignore claims that a marketing channel is dead
Using Customer Grids to defect customer defection early
Eric Davis