Shopify Dispatch Issue #444 - Create a marketing strategy

Issue #444 - March 27th, 2024

How to Create a Marketing Strategy: 7 Steps

Michael Keenan writes a guide for to getting started with a marketing strategy.

Planning is great but more often than not, long-term marketing plans have to dramatically change as you adapt to reality.

Get a complete view of your customer behavior

The cohort analysis in Repeat Customer Insights will automatically build cohorts for all of your customers. It has the ability to go back through your entire store history so you can get a complete view of your customer behavior.

My articles this week

Spring clean your merchandise catalog

Better marketing timing with Average Customer Purchase Latency

Learn how metrics relate to have more optimization opportunities

Target a 50% Repeat Sales Percentage for sustainable sales

Eric Davis

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Next: Shopify Dispatch Issue #445 - Site speed scores
Previous: Shopify Dispatch Issue #443 - Content for people, The endless sale
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.