Issue #447 - April 17th, 2024
What is First-Party Data? A Complete Guide on Data
Holly Stanley writes about first-party data and how to use it on Shopify's blog.
Analyzing the first-party data that's automatically collected for you in Shopify is a big reason why I created Repeat Customer Insights.
SEO Takeaways from SGE’s Partial Rollout
Ann Smarty reviewed some of the early research about Google using AI to power their results. It seems to help and hurt organic listings so you'll want to start thinking about how you'd adapt once its rolled out.
Figure out which sales channels send you the best customers
With the acquisition source analysis, Repeat Customer Insights can show you which sales channels are sending you the best customers.
My articles this week
Customer retention programs should improve customer behavior
Upset loyal customers shout the loudest
Brand loyalty starts before the first purchase
Eric Davis