Shopify Dispatch Issue #458 - ProductGroup structured data, Market renames

Issue #458 - July 3rd, 2024

Optimize Shopify SEO & Ads with ProductGroup structured data

Ilana Davis details the big structured data change from Google around listing variants. With how much Google Merchant Center is using structured data, this could be a way to get a leg-up in both organic and ads.

Markets Pro is now Managed Markets

Shopify renamed a bunch of their Markets features so if you start seeing new terms crop up, know that they are just new names given to existing features.

Which marketing strategies are producing the best customers for your store?

Analyzing your customers, orders, and products with Repeat Customer Insights can help find which marketing strategies attracted the best customers over the long-term.

My articles this week

Prune your products of poor performers

New week, new month, new quarter

Winback campaigns should be a required customer acquisition strategy

Simple first

Eric Davis

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Next: Shopify Dispatch Issue #459 - Gross Merchandise Value, Shipping and returns in Google
Previous: Shopify Dispatch Issue #457 - Shopify Editions Summer 2024, Standard product taxonomy
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.