Issue #459 - July 10th, 2024
Gross Merchandise Value: Calculation and Best Practices
Michael Keenan writes about how to use Gross Merchandise Value to track your store performance.
Add shipping and returns information into structured data
Google is now showing shipping and returns information in Rich Results. Ilana Davis writes about to take advantage of shipping and returns in your structured data.
Discover where your best customers come from
Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by who first sent that customer your way.
This will let you find the best sources of long-term customers, not just anyone who orders.
My articles this week
Offer incentives customers actually care about
Holidays give you easy hooks for your promotions
Eric Davis