Shopify Dispatch Issue #460 - Giving up customers, Visual product filters

Issue #460 - July 17th, 2024

McDonalds

Kevin Hillstrom writes about giving up on customers and marketing channels.

Use "Visual" Filters for Visually Distinct Product Attributes

Since Shopify's introduced some standardized product attributes, many stores are going to be having the exact same product filters.

This UX research from Sonia Sousa shows how to make product filters usable to customers, even if the filters use industry jargon.

Discover where your best customers come from

Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by who first sent that customer your way.

This will let you find the best sources of long-term customers, not just anyone who orders.

My articles this week

New release: custom analysis start date

How resilient is your marketing

The inventory dilemma

Tailor your merchandise to what your customers want to buy

Eric Davis

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Next: Shopify Dispatch Issue #461 - 1st to 2nd order, Prime Day 2024 results
Previous: Shopify Dispatch Issue #459 - Gross Merchandise Value, Shipping and returns in Google
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.