Issue #460 - July 17th, 2024
McDonalds
Kevin Hillstrom writes about giving up on customers and marketing channels.
Use "Visual" Filters for Visually Distinct Product Attributes
Since Shopify's introduced some standardized product attributes, many stores are going to be having the exact same product filters.
This UX research from Sonia Sousa shows how to make product filters usable to customers, even if the filters use industry jargon.
Discover where your best customers come from
Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by who first sent that customer your way.
This will let you find the best sources of long-term customers, not just anyone who orders.
My articles this week
New release: custom analysis start date
How resilient is your marketing
Tailor your merchandise to what your customers want to buy
Eric Davis