Issue #463 - August 7th, 2024
Watch The Transition, Carefully
Kevin Hillstrom writes about watching major merchandising changes. Even if you do it all yourself, it pays to be clear on how your products and your marketing are connected.
Multi page variant structured data with ProductGroup markup for Shopify stores
Ilana Davis breaks down how to link product variants across different pages so Google Search and Merchant Center can detect them.
This technique is important for stores who split variants out to their own pages.
Discover where your best customers come from
Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by who first sent that customer your way.
This will let you find the best sources of long-term customers, not just anyone who orders.
My articles this week
How Average Customer helps customer acquisition
Automate your free sample follow-ups
Eric Davis