Past issues
Shopify Dispatch Issue #407 - Smart order routing, Replacing product pages
Issue #407 - July 12th, 2023 Smart Order Routing: Prioritize Fulfillment Locations and Deliver Products Faster to Your Customers Emily Manley describes the new smart order routing feature added to Shopify. This will help multi-location stores decide where each order should be fulfilled from. Reduce confusion when replacing an old...
Shopify Dispatch Issue #406 - Linking Llama, Checkout conversions
Issue #406 - July 5th, 2023 Turn discontinued products into opportunities with Linking Llama Ilana Davis launches Linking Llama to help discontinued products convert buyers. What a billion data points reveal about conversion and the future of commerce Bobby Morrison writes about a report on checkout conversions commissioned by Shopify....
Shopify Dispatch Issue #405 - Shop Pay for non-Shopify, Business warning signs
Issue #405 - June 28th, 2023 Shop Pay will be available to enterprise retailers not on Shopify Shopify will be opening up Shop Pay for non-Shopify stores. While this won't matter for Shopify stores directly, it could mean more investment in features and improvements to Shop Pay. Warning Signs Kevin...
Shopify Dispatch Issue #404 - Reviews in Google Search/Shopping, Fulfill faster
Issue #404 - June 21st, 2023 Getting your reviews in Google Shopping and Google Search Showing your product reviews in Google Search and Google Shopping can be a big boost to traffic and conversions. Ilana Davis writes about how to get your product reviews collected from a reviews app into...
Shopify Dispatch Issue #403 - Shopify marketing automations, Quick answers
Issue #403 - June 14th, 2023 Level Up Your Marketing Automations: Ezra Firestone's Expertise in New Templates Desirae Odjick shares three automated email marketing campaigns you can build in Shopify Email. Quick Answers Drive Conversions Pamela Hazelton gives examples of how to add answers to product pages to help conversion...
Shopify Dispatch Issue #402 - Inventory forecasting, Shopify AI for support questions
Issue #402 - June 7th, 2023 Inventory Forecasting Explained: How to Never Run Out of Stock Again Patrick Mulligan writes about how to forecast inventory to prevent stockouts. It can be complicated but stockouts can make-or-break your store. Use Shopify Magic to create instant answers in Shopify Inbox Shopify is...
Shopify Dispatch Issue #401 - Email marketing, More customers are better
Issue #401 - May 31st, 2023 eCommerce Email Marketing: The Complete Guide Patrick Rauland wrote a guide on how ecommerce stores can use email marketing. Just remember, you don't have to jump right into automation. You can ease into it. As long as you're sending messages to customers over email,...
Shopify Dispatch Issue #400 - Custom email templates in Shopify, Rebuy rate boosts
Issue #400 - May 24th, 2023 Welcome to the big 4-oh...-oh issue of Shopify Dispatch. Create and save custom templates in Shopify Email If you're using Shopify Email, you can now create your own templates that you can reuse. What Does A Sustained Gain Look Like? Kevin Hillstrom show how...
Shopify Dispatch Issue #399 - Shopify to optimize emails, Entrepreneurship index
Issue #399 - May 17th, 2023 Optimize email send times and subject lines with Shopify Magic Shopify Magic (their Chat GPT AI) can now create email subject lines and optimize the email send time. Like everything with AI though, make sure a human is in the loop and reviews the...
Shopify Dispatch Issue #398 - Shopify layoffs, Big asset file changes
Issue #398 - May 10th, 2023 Shopify: Important team and business changes The big news this week is Shopify laying off 20% of their employees and selling off Shopify Logistics less than a year after acquiring Deliverr for $2.1 billion. There's a ton of spin coming out from them so...