Welcome to Little Stream Software, run by me, Eric Davis.
Since 2017 I've written daily articles on customer analysis, customer segmenting, and other related topics. That means there's a lot of articles in this website.
You can use this page as a jumping-off point to find the best articles on various subjects. Or you can browse my topic list and see what catches your eye.
Curated topics and articles
Topic: Repeat customers
- My #1 tip to improve customer retention for Shopify
- Starting repeat purchase analysis in Shopify
- Repeat Purchase Rate, and how to calculate it
- Average Order Value, and the formula to calculate it
- Three areas to focus on for strong repeat customers
- Introduction to Customer Purchase Latency
- Analyze which Shopify sales channels produce your best repeat customers
- Give your repeat customers your best offers
- Three marketing campaigns every Shopify store should be running
- A simple, quick email campaign you can use with your best customers
Topic: Customer segmenting
- Automatic customer segmentation examples
- How many customers do you need to start segmenting your marketing
- Most valuable 80/20 customer segments for your Shopify store
- Customer segment sizing for smaller Shopify stores
- How to find the top 1% of your customers using RFM
- Segment based on what customers do, instead of what they say
- Customer segmenting is the bedrock of effective marketing personalization
- Automatic segments help smaller Shopify stores retain customers
- Selecting the best customer segmenting model for your Shopify store
Topic: Customer analysis
Topic: Cohort analysis
- The Cohort Analysis: finding profitable customer behavior
- What is a cohort and how can they help segment your customers?
- How to read a customer cohort report
- Spotting behavioral changes in your customers
- Forecasting how many new customers your store will attract in the upcoming months
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I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Eric Davis
Founder, chief developer, and head honcho of all-things Shopify
