Start here to find the best articles

Welcome to Little Stream Software, run by me, Eric Davis.

Since 2017 I've written daily articles on customer analysis, customer segmenting, and other related topics. That means there's a lot of articles in this website.

You can use this page as a jumping-off point to find the best articles on various subjects. Or you can browse my topic list and see what catches your eye.

Curated topics and articles

Topic: Repeat customers

Topic: Customer segmenting

Topic: Customer analysis

Topic: Cohort analysis

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Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

Eric Davis
Founder, chief developer, and head honcho of all-things Shopify

Eric Davis