These articles are on the topic of sales-channels. The newest articles are at the top.
- 9 new acquisition channels added including Amazon, Shop, and TikTok
- Compare customer behavior by acquisition channel
- Focus on your best Shopify channels to attract better customers
- Ignore claims that a marketing channel is dead
- Good-enough attribution: know where your customers came from
- Finding the profitable sales channels in Shopify
- Quit the poor performing marketing channels
- Cut experimental marketing channels that don't create the customers you want
- Use Shopify's sales channels to find where loyal repeat customers are coming from
- Composting the weak performers
- Comparing sales channels for repeat customer acquisition
- The temptation of the new marketing platform
- Learning something new as a way to boost your Shopify store's ROI
- How customer behavior in one sales channel can impact your other channels