A piece of software I use is "experimenting" with new pricing. They are completely changing how they price and thus the actual end price customers pay is up in the air. There are a bunch of lessons and rants in how they did this experiment but what I want to...
Customer loyalty is a funny phrase. It sounds permanent and firm like a rock. "Our customers are loyal to us and will never leave" Problem is, like all of human behavior, customer loyalty can shift quickly. There are countless tales of a company or executive making a bad decision for...
Last year in autumn I collected a bunch of leaves and stored them in a huge bag. Now a year later they've mostly decomposed and turned into compost. After collecting them it took no work on my part. Just needed space for the bag and time. Basically free compost for...
During any sort of downturn you should focus on retaining your loyal and returning customers. Technically you should focus on them all the time but the siren song of new customer acquisition can catch many Shopify store's attention. If you can keep your existing customers during a downturn, keep them...
As the busy season approaches, it's time to take a minute to think about protecting your data. That means data backups. Shopify backs up their data as a whole but you don't have access to those backups. So if something happens in your store like a mistake or a bad...
Different products will create different customer behavior. Some products will produce customers that order more frequently. Some products will produce customers that place larger orders. Some products will produce customers that defect and go to competitors. A large part of product analysis is finding out how each product influences customers....
A useful thing about the Customer Grids in my app is how they can show shifts in your customer segments. Since they can compare any two periods you can see things like how Loyal customers have grown (or declined) over the last twelve months or if customer defections are on...
A couple of weekends back I decided to pull out my bean plants. They were sorta making beans still but the Oregon rains hammered them so much that half were already rotting. Since the rainy season started it'll be unlikely to dry up enough for them to finish. If I...
Over time customer loyalty shifts. At first they were unsure about you. They never heard of you but decided to give you a shot. As their trust slowly grew, they'd order again and again. They were satisfied. Then either something happens (e.g. bad order handled poorly), they find someone else,...
With November here, it's time to put away the spooky decor and get ready for the Black Friday and Cyber Monday season. I haven't noticed the early-early-early-early-[breathe]-early deals mentioned yet but I bet someone already started them. Hopefully by this point you've got your winter holiday strategy decided on by...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.