No matter how many hours you work or how hard you work, there's always another thing you need to do. I ran into this recently where I was assembling new furniture for my office before a meeting. What should have been an easy four-step process, turned into a Kafkaesque nightmare....
Last week I was working on a big new feature for Repeat Customer Insights but on Thursday I found that it wouldn't actually work out. The sheer amount of processing it would need for my customers would require charging 10x my prices to even consider it. It sucks when plans...
You have a lot of options when it comes to customer incentives. Discounts are tried and true for many stores but how much? 10%, 20%, buy one get one free... Or you can avoid discounts and give away something. That could be a product, a sample, access, partner incentive... With...
Happy 4th of July. While it's an American holiday, its impact reaches other countries. Especially in ecommerce where promotions might be available to others (e.g. customer in Canada taking advantage of your 4th of July coupon). Seen this way, holidays give you a reason to have a promotion and an...
This weekend I had to heavily prune and pull out some borage. Back in March we had only a few seedlings of borage but those have exploded in growth through the start of the summer. So much so that some are pushing 4 feet tall and wide while taking over...
Happy Monday, new month, and new quarter. With the year half passed, now is a good time to review your metrics to see how things are going. It's always a good idea to do this regularly. Many times you might think things are doing poorly when in fact they are...
Sending winback campaigns can become a very profitable activity. Winbacks are a set of messages that try to get a lapsed customer to come back and buy again. They are the "We missed you" emails you see now and then. Typically sent over email or SMS, the transaction cost to...
Something I learned a long time ago was to start with the simple option first. The more complex option might be tempting but most likely it'll cost more than you think and won't be as great as you think. Let's say you wanted to start email marketing. The simple option...
Repeat Customer Insights builds on top of RFM for its Customer Grading. That means each grade has a lot of information built into it from RFM, plus a little something extra from me. Even though it's just a single letter grade, it can be powerful for customer segmenting. Even if...
When was the last time your store reached out to your best customers? A week ago? A month ago? A year ago? Longer? Your best customers are the foundation of your store, yet oftentimes it's the loud customers that get the majority of our attention. That really should be reversed....
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.