No matter how many hours you work or how hard you work, there's always another thing you need to do.
I ran into this recently where I was assembling new furniture for my office before a meeting. What should have been an easy four-step process, turned into a Kafkaesque nightmare.
There are a handful of fundamental processes your Shopify store should be focused on.
- Manufacture or source merchandise for sell
- Attract new customers
- Retain existing customers
- Deliver orders
Everything beyond that is either optional or a distraction. Some are required (customer service, paying taxes) but they still pull you away from your focuses.
The more time, energy, and attention you can pay to your four core processes, the better your store will be. That's why Repeat Customer Insights is so focused on only one area, retaining customers.
Eric Davis
P.S. When I was consulting these processes ruled my work: lead generation, lead conversion, and project delivery. Everything else was subservient to those three.
Track down which customer cohorts perform the best
Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.