One report in Repeat Customer Insights is highly recommended for new accounts. That's the Monday Morning Metrics.
This report is emailed out every Monday to account subscribers (plus a web version you can review). It summarizes key metrics for your store over the last week.
- New order totals
- Number of customers who ordered
- Number and amount of orders from new customers vs repeat customers
- Average Order Value
- Repeat Purchase Rate
- and a list of customers who have ordered the most frequently last week.
This report can give you a bit of direction around how your store is performing, even if you don't dig into the more advanced reports in the app.
I'm fond of the list of customers as that's an easy reminder about doing something for your best customers. (I used to have an app that only tracked and reported on that alone).
If you have an account I'd recommend getting familiar and starting that report. Then the more advanced sections of the app can be easier to understand and use.
If you don't have an account yet, you can signup and see your last week automatically on every account level.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.