April Fools' Day is upon us which means everything you read or hear about today should be taken with a grain of salt.
For myself, while I like using humor and jokes, I don't particularly like creating an April Fools' prank. I prefer to distribute my humor and snark all throughout the year so no one is lacking...
But that's me and my business.
Deciding if you should participate next year will depend on your store's tone. For some brands it can be harmful, for others it would be harmful to NOT participate.
If you do, have fun with it. Laugh with your customers. Try to make it memorable.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.