This week I've released an update to Repeat Customer Insights so your Returning Customer Rate is now automatically compared and benchmarked.
When the app detects a low or lower than usual Returning Customer Rate, it'll flag that metric in the Store Analysis. I'll be adding specific advice for low Returning Customer Rates in the future but you can use much of the advice for the Repeat Purchase Rate (they have similar root causes).
If you want to have your metrics analyzed and compared automatically, Repeat Customer Insights now has over 60 of these checks across over a dozen different metrics.
Eric Davis
Learn which products lead to the customers who spend the most
You can use the First Product Analysis in Repeat Customer Insights to see which products lead to the customers who spend the most. Going beyond best sellers, it looks at the long-term purchasing behavior of your customers.