Look beyond the 25th for your selling season

This winter I'm going to try to start some tomatoes and peppers indoors while it's too cold outside for them.

It'll be an experiment as the process is new to me, but if it works I could get a few weeks ahead of the season come spring.

Similarly, you can try to extend your selling season.

We've all seen stores doing that by offering Black Friday deals early. Some as early as October now.

You can also extend the season at the end. Keep selling and making offers through the end of the month and into January. Kwanzaa continues until January 1st. Businesses making end of the year purchases to adjust taxes. And holiday shoppers self-gifting and buying "I-forgot" gifts still.

Unlike starting seeds, you don't need new equipment to extend your selling season. You just need to plan a few more campaigns for the year and get them ready.

You don't have to be in the dark when it comes to your customers. Using their existing behavior, Repeat Customer Insights shows you patterns and optimization potential for Shopify stores, leading to more and better repeat customers.

Eric Davis

Discover where your best customers come from

Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by who first sent that customer your way.
This will let you find the best sources of long-term customers, not just anyone who orders.

Learn more

Topics: Holiday marketing

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