Tiny Tip: Promote gift cards to last-minute customers

With the year wrapping up soon, now is a good time to promote gift cards.

In order to get the best result you'll want to put them in multiple places:

You'll also want to promote them so customers know you offer them:

You might also want another deal especially for your repeat customers. Something like:

Buy one $50 gift card to give, get a $10 for yourself

These will get your repeat customers to buy this year and make them likely to buy again next year when they redeem their card.

Gift cards don't take a lot of setup in Shopify and since fufillment/shipping is easy, they can be a good year-end boost.

Eric Davis

Market to your customer's timing

Figure out how long customers wait in-between purchases and you have a key component for your marketing timing. This is the basis of the Average Latency metric and Order Sequence Report in Repeat Customer Insights.

Learn more

Topics: Gift cards Holiday marketing

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