Continuing on my email all the things project for Repeat Customer Insights, it's now possible to subscribe to a specific customer Cohort and receive email updates every week or month.
That will let you monitor a group of customers and follow how their purchases evolve over time. e.g. how new customers from Black Friday buy.
All Repeat Customer Insights accounts with access to the cohorts can setup these emails now. There's no limit on the number of cohorts you can monitor or the number of email recipients.
If you haven't tried the app yet, it comes with a 14-day free trial so you can see how it helps before paying.
Eric Davis
Retain the best customers and leave the worst for your competitors to steal
If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.