A cold welcome will lose you customers

How would you feel if you walked into a store and the employees wouldn't talk to you? Even while checking out, they wouldn't say a peep and would just gesture to the register for you to pay.

It would be odd, cold-feeling, and you wouldn't feel welcome.

Yet many Shopify stores do exactly that with their online storefront.

They just show their products. No headlines. No copywriting. No content.

Then after a customer purchases (if they purchase), there's no email beyond the automatic order confirmations.

Out of the box most Shopify stores are very cold and transactional. You have to put work into your content and post-purchase communication.

It takes work but that work is what a lot of competitors ignore. That's an opportunity you can show up with your brand and shine.

Eric Davis

Analyze your customer's behaviors before they defect

Your customers aren't yours forever. Some might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.

Learn more

Topics: New customer welcome campaign Copywriting

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