How would you feel if you walked into a store and the employees wouldn't talk to you? Even while checking out, they wouldn't say a peep and would just gesture to the register for you to pay.
It would be odd, cold-feeling, and you wouldn't feel welcome.
Yet many Shopify stores do exactly that with their online storefront.
They just show their products. No headlines. No copywriting. No content.
Then after a customer purchases (if they purchase), there's no email beyond the automatic order confirmations.
Out of the box most Shopify stores are very cold and transactional. You have to put work into your content and post-purchase communication.
It takes work but that work is what a lot of competitors ignore. That's an opportunity you can show up with your brand and shine.
Eric Davis
Compare how your sales perform
Comparing sales channel performance is vital to understanding where to invest your resources. Repeat Customer Insights will analyze the channels that send you customers so you can directly compare.