Riff on the best ideas

The past couple of weeks I've been listening to a lot of cover songs.

I like them because they are familiar but also have a touch of surprise. Especially when they cross-genres.

This idea of taking something that works and tweaking it to make it unique works well with ideas and processes too. Borrow a working idea or process from another industry and riff on it.

Usually the further away from your industry, the more ideas you can find and the more novel they'll seem.

Eric Davis

Segment your customers automatically with RFM

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.

Learn more