The past couple of weeks I've been listening to a lot of cover songs.
I like them because they are familiar but also have a touch of surprise. Especially when they cross-genres.
This idea of taking something that works and tweaking it to make it unique works well with ideas and processes too. Borrow a working idea or process from another industry and riff on it.
Usually the further away from your industry, the more ideas you can find and the more novel they'll seem.
Eric Davis
Refine your automated marketing campaigns with better timing
When building any automated marketing campaign that sends messages over time, you need to know how long the campaign should be and how long to delay the messages. The Customer Purchase Latency metrics calculated by Repeat Customer Insights can help you figure out that timing.