Amazon's Prime Day is a good example of rewarding your best customers.
Even though you have to pay to becoming a Prime member, Amazon has repeatedly said how those customers spend more than other segments. It acts as an interesting way to let your customers self-segment.
Whether you love or hate Amazon, you can still learn from them.
Creating a special deal day or two for your VIPs or loyal customers isn't anything new. But instead of hiding it, marketing only to your VIPs, or putting the deals in a protected collection, you'd shift the marketing and promotion to the forefront.
Banners, packaging, ads, and even concerts have been used by Amazon to promote Prime Day.
You could even let regular customers get in on the deals too. Either sell them a membership like Amazon does, let them buy a "day pass" for a token amount, or not even check for membership during checkout.
The big point of Prime Day is the marketing push.
If you don't yet have a segment for VIP customers, the Customer Grids in Repeat Customer Insights can make that easy. There are 30+ segments created automatically in there so you'd just need to pick a few of them to use and you'd be all set.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.