Avoid promoting products that mostly create one-time customers.
Each product you promote has the potential to create multiple orders per customer. Some products are weak and don't lead to many repeat orders, while other products get customers hooked.
Avoid promoting these dead-end products in important places (e.g. homepage, email, ad campaigns). Save them for upsells, cross-sells, or as filler.
Otherwise your wasting much of your acquisition budget on one-off customers.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.