Use Halloween as a dress rehearsal for Black Friday

Next week is Halloween. The time of spooky dad-jokes and one of the last holidays before the big Black Friday season.

This week and weekend would be a good time to test out any complex Black Friday promotions to make sure they work as expected. Make sure your marketing automation sends the right people the right campaigns, check that Flow is updating checkouts correctly, and landing pages are getting the attribution collected.

You don't need to use the same Black Friday incentives and amounts (though you could). Instead use this as a trial run or dress rehearsal of your setup so you can work out any kinks before the big days.

Eric Davis

Discover where your best customers come from

Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by who first sent that customer your way.
This will let you find the best sources of long-term customers, not just anyone who orders.

Learn more

Topics: Holiday marketing

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.